TelemetryTV has a feature called Metrics.  These are little bits of data that may be used within the widgets on boards to show dynamic data elements.   Not every display requires metrics, only those which you desire to have dynamic data that changes on a regular basis.

Using metrics on boards allow you to create dynamic dashboards or other dynamic widgets on boards for use within your signage.

Metrics originate from outside of TelemetryTV.  Typically a metric will be within your database, a cloud API you have access to or located on a computer within your office or datacenter.

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